HelpScout starts their funnel with traffic. They have their blog and resource page that helps keep you clicking around their website. They make it very easy to see and easy to interact with and keep going on your journey around the site. The next step is the homepage. Their homepage is straightforward to understand. The design is quite clean and buttons to keep you moving around the site are quite prominent. When it comes to the last step of pricing and purchase, they never show a price menu; they just take you directly to a signup page. If you love the product and you’ve come this far, that is an aggressive but effective pricing strategy.
Before you purchase an already used domain, you will want to see what has been published on that domain in the past to ensure it has a good reputation. You don’t want to purchase a domain that has hosted adult content or has a bad backlink history that you may have to clean up. Use Archive.org to see what content has been on a website in the past and use Cognitive SEO Site Explorer to check backlinks. If something looks suspicious don’t buy it.
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Why? Because word of mouth only gets you so far in the internet era. People discover new businesses—even local business—via Bing, Google, and Yahoo. The days when they'd just look you up in the yellow pages are long gone. If you don't have a sharable website address, your chances of building online word of mouth via social networking plummet, too. In other words, no website, no discoverability, no money. Of course, web hosting isn't just for businesses. You may want to host a personal website or blog, too. Either way, the services here have you covered.
Fortunately, the process of researching keywords for your domain name is the same as finding effective keywords for other uses. You can use tools like Google Keyword Planner and KWFinder to search for terms that have both a high search volume and (ideally) low competition. Just remember that in this case, you’re looking for a keyword that represents your website and content as a whole.
Using a search engine like Google, search for your proposed blog or website name. Does your search show any sites with similar domain names? If it does, try a different name. Giving your website a name that's similar to other existing sites is the first step to failure. Also, don't choose names that are plural or misspelled versions of existing sites.
If the owner has agreed to sell the domain, try to get the agreement in writing if possible. Or better, draft and sign a purchase agreement with the buyer. This will legally dictate the terms of the purchase and protect both parties. Next step, you’ll have to make the payment. Don’t just wire money to the buyer once you have reached an agreement. You need a secure transaction to protect you from any fraud activities. Use a secure service such as Escrow.com to close the deal.