By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
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If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.
All of the web services listed here have you start by choosing from a selection of templates for your site. The better ones, such as Duda, Gator, Squarespace, and Wix, use templates that automatically reformat your site for viewing on mobile devices. They also offer specifically targeted templates based on your site's purpose, such as for promoting a bakery's sales, getting gigs for a musician, or keeping wedding guests informed.
One thing to remember with marketing: results aren’t always immediate. To more effectively promote your new website, you’ll need a combination of marketing techniques, such as SEO, social media marketing, pay-per-click ads, retargeting, answering forum questions that are related to your niche, or creating content for more popular websites in your industry via guest blogging.
Using WordPress to create your site is a similar experience to using a website builder in terms of process. Which platform you should use is a matter of preference. It depends on which one feels most intuitive to you and gives you the most flexibility for your site design and maintenance. A big advantage of going with WordPress is the large community of support, both official and from other WP software users.
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You may expect a 404 page to pop up from time to time on new websites, but with patience and determination, you can build a fully functional, beautiful, and highly converting site from scratch. The main takeaway here is always to test your website before launch and remember that refreshing and revamping your website is a task you will have to perform regularly from now on if you want your business to grow.
Wix now has two options for creating a website. In addition to the traditional Wix Editor, there’s also Wix ADI, an artificial intelligence program that designs custom sites based on questions you answer. We recommend using the Wix Editor, which gives you full control over the customizations available on the platform. However, if you want to try the Wix ADI, by all means, go for it!
The major player in the blog game is WordPress, a content management system (CMS) that powers millions of websites, including The New York Times, Quartz, and Variety. WordPress-powered sites are incredibly easy to set up, customize, and update—ideally on a daily basis. You aren't required to learn fancy-schmancy FTP tricks (though you can certainly use them if you like), and there are ridiculous numbers of free and paid WordPress themes and WordPress plug-ins to give your website a pretty face and vastly expanded functionality. Though WordPress dominates the blogging space, it isn't the only blogging CMS of note, however.
Whichever website builder you’ve chosen, you’ll have an extensive selection of design templates to choose from. Generally speaking, the better your plan, the more templates you’ll have access to. The top builders provide hundreds of templates across dozens of categories. Whatever the focus of your site is, there will be a template for it. For example, if you’re thinking of starting a fitness website, most builders will let you filter your template search accordingly.
You can get started for roughly $10 per month for shared or WordPress hosting if your website doesn't require much server horsepower. As your business expands, however, your website may need greater horsepower. That's when you should look into cloud, VPS and dedicated hosting. These levels of services are for when you really need a web host that offers lots of storage, a significant amount of month data transfers, and numerous email accounts.
With WordPress being such a versatile website platform, it’s no surprise that it can let you build a fully functional eCommerce online store. By fully functional, we mean that you can list any number of products, make them available for sale, and then also collect orders from customers and even handle all tax- and shipping-related elements of the whole process.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to make a responsive website that is mobile and desktop friendly. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
Building my first website for a client