Although you can access many great features on the free plan, including adding a messaging system and pop-up in just a couple of clicks, much of what makes GoDaddy a great platform (namely a ton of extra marketing features) are kept under the lock and key of a premium subscription, which is fair enough. Upgrading for these extras is simple, and prices start at just $10/month.
I have personally built two different sites using WordPress and found it very easy to use, setup and configure. Once it is initially setup, maintaining the site is as easy as logging into the WordPress admin site and adding your content. I was initially very surprised by the ease of the setup to get my sites up and running. I was able to get the site online and running on a customer domain within 15 minutes. This was a welcome surprise to me the fist time I used WordPress. While WordPress sites are not as simple as drag and drop configuration for the novice computer user, average users will find it easy to edit text and add content using the built in templates. The price is possibly the most attractive feature of WordPress. The word free will often attract users but the usability and ease of the software is what will make users stick with the platform. After building two sites on WordPress, I would strongly recommend it and will surely use it for my future website building projects. Best FREE Website Builders!